Century Color Labs

We received a call the other day from one of our loyal customers who wanted to let us know he noticed that many of our recent correspondence have been about cards, cards, cards. Yes, Glen (PhotoPros Studio), we are putting forth a great effort to market greeting cards, and here’s why…

Greeting cards are a great opportunity for photographers to increase sales on images they have already captured. Greeting cards appeal to all cross sections of photography. Obviously, the wedding photographer understands this opportunity to sell thank you cards. Photographers of high school seniors can promote graduation announcements, invitations and thank you cards. Family portrait photographers can seize the opportunity for a personalized holiday card. Even Pet photographers can offer personalized note cards.

Today, all you have to do is walk down the greeting card isle at any grocery store and see that there are cards for every holiday and event in our lives. Cards are a part of how we communicate. Professional photographers have a great opportunity to seize business away from the mass producers of greeting cards, by offering their clients cards with their own image and a heartfelt personal message. It’s a perfect match.

The more you market this idea the more success you will have. We don’t want anyone to miss this opportunity and therefore we are doing everything in our power to help our customers market cards as a part of their service.

Believe it or not, Glen, we still have more information concerning cards coming up in the near future.