Turning One-Time Customers into Repeat Customers
Sue
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How much effort are you putting forth to generate new sales from existing customers?
How do you make a one-time customer a repeat customer?
Photographers invest far more time and money trying to find new customers than they do cultivating repeat business. Research shows that it costs five times more to attract new customers as it does to retain existing customers. So, are you keeping existing customers informed of your special offers, awards you’ve received, workshops or seminars you’ve attended to improve your craft?
Most of the photographers we have spoken to admit that this is a definite weakness in their marketing efforts. We will address this issue in our Summer Workshops starting on July 13th.
Ask yourself this questions…“Once they have experienced our photography, do they ever hear from us again?”
If you answered no, call us today to reserve your seat at one of our upcoming Summer Workshops, 800-242-9501 ext 2.
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