Century Color Labs

While our Summer Workshops have been great for us to share information and ideas with our clients, we had an unexpected benefit from our very first workshop.

At the end of the workshop we distributed 5x7 samples of our Tacky Back product. Admittedly, we haven’t done much to market this product, so we thought we’d share it with our customers and explain how great it is for promotional posters to use in studio or at trade shows. Participants took the product home to think about how to utilize it.

Kathy McGarry shared it with her teenage daughter, Liz. Liz quickly had the perfect use for this product. Kathy emailed Greg on Saturday to share her daughter’s brilliant idea of using this Tacky Back product to decorate laptops. Greg was so impressed with the idea that on Monday morning he immediately put us all to work to make the product available to others.

We’ve since presented the idea to other photographers, at our workshops, at a recent CPPA event and with customers during conversations. The response has been unbelievable. Kathy has already shared the product with a few of her brides and they all want one as a collage from their big day (see her Facebook post).

It just goes to show you how quickly a great idea can become a reality and open up new opportunities. This product opens new sales opportunities for photographers of every facet of the industry. Everyone seems to have a laptop these days and whether you do family portraits, children, high school seniors or weddings, there is a market for a personalized lap top decal that is removable without leaving a sticky residue.

Thanks Kathy and Liz for such a great idea!