Spring has arrived! So you’re probably wondering what does that mean.… Graduation time!! Between May and June there will be thousands of graduations which in turn mean graduation parties, invites, gifts and of course, thank you cards! There has always been a demand for announcements, invitations and thank you cards but why isn’t the supply coming from the photographers?!What a great opportunity for photographers to capitalize on selling these products. So, how come they are not?
The fact is very few Senior Photographers even promote graduation party invitations or thank you cards. Why? This is a question we ask all the time. Who wants a cheesy card from a local drug store when they can get a beautiful personalized card from their photographer with their image and personalized greeting. Growing up with an older brother and an abundant amount of male cousins, I know getting any adolescent boy to sit there and write a message in each card is parallel to pulling teeth. So, why wouldn’t they love the fact that they can have a personalized message typeset in and all they have to do is sign their name! Have you seen the beautiful graduation designs we offer? How about the beautiful graduation designs from our friends at Ashe Design! Instead of letting your customer settle for less, here is your opportunity to give them a card (announcement, invitation, thank you) that is made just for them!
It all boils down to good and proper marketing. Now is the time to take advantage of our $2 card promotion… that’s right a personalized card for only a $2.00! And if that’s not enough incentive, keep an eye out for another card special we will be running from May-June! Don’t let this opportunity to gain additional sales from those High School senior sessions pass you by. All that hard work from photographing seniors in the fall can still pay you dividends in the spring!